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BUSM 1130 - Principles of Selling
3 Credits; 3 Lecture Hours
This course provides a conceptual understanding of the skills, duties, and responsibilities required of modern professional salespeople. Both the concepts and the applicatory student exercises are presented and practiced from within an organizational business-to-business context. Students apply the creative selling process by role-playing prospecting through to follow-up after the final sales call.Required Prerequisite(s): Take READ-0080 or COMPASS reading score of 80 or ACT score of 18.
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